CHRIS KIDD  /  STAFF PRODUCT DESIGNER

Building enterprise-scale, AI-first products people trust.

15+ years leading UX strategy and execution — building AI-first, human-centered products used by millions across AWS, T. Rowe Price, and beyond.

Chris
Designer

I'VE DESIGNED PRODUCTS FOR

Royal Farms
Cobalt
T. Rowe Price
Amazon Web Services
The Wendy's Company
Under Armour
Exelon
DeWalt
AOL
WHAT I DO
01

Vision & Strategy

I turn ambiguous, high-stakes problems into a clear plan of attack. I dig into how a product needs to work, align stakeholders on where it's headed, and set a direction the whole team can move on with confidence.

02

Enterprise & AI Design

I design for scale, distilling sprawling systems into experiences that feel simple across every platform. I leverage AI throughout my process, folding new tools into the workflow to explore more directions and reach polished, production-ready results sooner, while always owning the decisions and the craft behind them.

03

Complex Systems

I untangle intricate logic to design for every scenario, not just the happy path. I map the full picture up front and account for each edge case and error state, turning ambiguous requirements into resilient, frictionless flows that just work.

IN THEIR WORDS

What colleagues say

“Chris is one of the most trusted and capable designers I've had the opportunity to work with. He brings strong judgment, deep product thinking, and a consistently high bar for craft — especially when the work is complex, ambiguous, or moving quickly.”
Keith Heustis
Head of User Experience · Cobalt
“Chris has an exceptional ability to ramp up quickly, develop a deep understanding of complex systems, and translate that complexity into thoughtful, intuitive user experiences. He consistently balanced customer needs with the realities of large-scale platform architecture spanning hundreds of AWS services.”
Shany Alon
Principal Technical PM · AWS
“Chris sets the gold standard for product designers. I've had the rare privilege of having him on my team twice—first at T. Rowe Price, then again at Amazon—and both times he elevated the entire team. He's an exceptional systems thinker, deeply customer-obsessed, and one of the best cross-functional collaborators I've worked with.”
Jay Coudriet
Principal Product Leader · AWS
WRITING

Thoughts on the craft

UX Collective · Jun 2022

Designing for consistency across platforms

My thoughts on designing for applications across multiple channels and operating systems.

READ ↗